About Me
Hi there!
I’m a software engineer with 10 years of experience in the video industry, specialized in video processing and streaming. I didn’t pick up a camera until my son was born (phones don’t count), when I decided I wanted to capture life’s little moments. Initially I was shooting with Fujifilm and thoroughly enjoyed the shooting experience and not needing to post-process the images, but moved to Sony when I started missing the same moments I wanted to capture due to less than ideal autofocus performance. While it might be a “me” issue, I switched systems and haven’t looked back… for a few days, until I figured out I need to post-process Sony images.
Fast forward many months: I’ve learned a lot about the X-Trans sensor, RAF file format and how it stores data and what that data represents, how it’s used by raw editors, how film simulations are applied and even reversed (yes, you read that right). In the process of doing so I’ve developed a few utilities that evolved into a little color engine that could, in a way, extract color properties from the camera itself (disclaimer: no cameras were modified or harmed during the process).
About Fujify
Fujify is a collection of Lightroom profiles and 3D LUTs meant to replicate Fujifilm’s iconic film simulations. It’s a passion project that I want to share with people looking for the familiarity of Fujifilm's colors or simply want to experience them for the first time. And while, yes, it does cost money, there are many design decisions that were made so that it’s not “predatory” or making you pay multiple times for different base packs simply because you own a few different cameras.
These profiles and LUTs aren’t "meticulously crafted with attention to every detail”, they’re not “created with extreme care and precision, leaving no aspect overlooked” - they’re a result of months of (reverse) engineering, math and a bit of luck.
As a “side effect” of how Fujify packs are created, Fujify is currently the only film simulation recreation to offer film simulations along with Color Chrome Effect and Color Chrome FX Blue, making each profile a “partial film simulation recipe” (Fuji shooters would know). This means that, eventually, they could contain other color-related effects that are used in film simulation recipes for Fujifilm cameras.
TL;DR: It’s a collection of film simulations and additional effects that are software-made and can be matched by said software to other camera systems.